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Monday, September 29, 2008

UCC runs "Steeples" ad

Today marks the beginning of a two-week ad campaign by the United Church of Christ, showing the "Steeples" ad (above) on BET, Bravo, CNN and TV One.

I think that this is a good thing, basically. Really, though, I don't much care for the "Steeples" ad. The message is great, but the content is just a bit too saccharine for my taste, sort of like the ads the the Mormons used to run back when I was a kid. As a member of Generation X (albeit a rather senior member) I prefered the edginess of the "Bouncer" and "Ejector" ads, which show how churches DO reject people and then proclaim an extravagant welcome within the United Church of Christ.

Back before the "God is Still Speaking" campaign began a couple years ago, I showed the "Bouncer" ad in church and heard from people who didn't like it because they couldn't relate to the notion that people often feel rejected by churches. Later, when I showed the humorous "Ejector" ad, I heard similar complaints, but those complaints, again, tended to be from the more venerable members of the congregation, not from the younger generation to whom the advertisements were targeted.

I like "Bouncers" best, but I know that I'm only one person. Perhaps you feel differently. I've set up a poll and I'd love to know which one of the three ads most speaks to you. let me know.

UCC "Bouncers" Ad

UCC "Ejector" Ad

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